If you are a designer, who does not feel he/she is contributing to the world in any way other than superficially, read this book. It will open your eyes. It may leave you with a sense of doubting everything you have occomplished in the past, in fact you may even loose some clients in the bargain. It’s design theory that will make you think twice about everything you do, you’ll desperately want to put it into practice … Best of Luck!
A Customer from Amazon.